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Mission & Vision

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Our Mission

Enrich lives and strengthen our community through the power of media.

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Our Vision

We seek to connect, engage, inform, and reflect our audiences through trusted programming that is accessible to all.

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Our Guiding Principles

Our guiding principles serve as the foundation of our work, and inform how we operate, create content, deliver programming, engage our audiences, and grow and evolve to reflect the diversity of the region.

Mutual Trust and Respect

Public media is often viewed as one of the most trusted institutions in the country, and we are working to strengthen relationships inside and outside of our organization by honoring and valuing the perspectives, experiences, and knowledge of our staff and community members.

Open Communication

Communication is at the heart of everything we do. Communicating openly, honestly, and frequently helps us stay connected, and encourages transparency and the exchange of perspectives and ideas. We strive to create spaces where everyone feels seen, valued, and heard.

Learning Through Feedback

Our platforms support learning across all stages of life, and we believe that to learn, grow, and evolve as an organization we must seek out and listen to feedback from diverse stakeholders. Communicating openly and encouraging feedback also helps us stay accountable to our communities.

Collaborative Engagement

We aim to work with and in community through collaborative engagement practices that center community experiences and perspectives. We cannot assume that we know what is best or right for communities, instead, we work to create mutually beneficial collaborations built on trust, respect, open communication, and feedback.

Responsive Leadership

To live up to and enact these guiding principles, our leaders must be culturally and emotionally responsive by practicing self-awareness, empathy, and humility, and by creating welcoming, inclusive, and equitable environments for staff and community members.

Redefining Risk

Embracing uncertainty is difficult and it can also lead to creativity and innovation. We want to try new things, encourage strategic risk-taking, and create environments that foster joy and excitement about the possibilities of what we can do together.

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Honoring our legacy, shaping our future

Our strategic plan sets our direction as we continue to evolve as a relevant, trusted, and impactful public media service in Minnesota.

Strategic Plan